Privacy Policy

1. Introduction

Cambridge Mobilytics ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our tools, including Site Selection and Leads Discovery, and this website.

2. Information We Collect

Account Information:

• Email address
• Display name
• Authentication credentials

Usage Data:

• Site locations and areas you analyse and outputs you receive
• Credit usage and transaction records
• Chat messages with our AI assistant

Technical Data:

• IP address
• Browser type and version
• Log data and error reports

Payment Information:

• Payment processing is handled by Stripe
• We do not store credit card details
• We retain transaction records for accounting purposes

3. How We Use Your Information

We use your information to:

• Provide and maintain our services, such as processing your analysis requests and generating insights
• Manage your account and subscription
• Process payments and maintain transaction records
• Communicate with you about service updates
• Improve our services and develop new features
• Ensure security and prevent fraud

4. Data Storage and Security

We implement industry-standard security measures to protect your data:

• Data encrypted in transit using HTTPS/TLS
• Authentication managed by Firebase Authentication
• Regular security audits and updates
• Access controls and authentication on the relevant API endpoints

5. Third-Party Services

We use the following third-party services that may collect data:

• Google Firebase: Authentication and data storage
• Google Maps and Places API: Location services and mapping
• Google Gemini AI: LLM-powered analysis
• Stripe: Payment processing
• NOMIS API: UK demographic data

Each service has its own privacy policy governing their use of data.

6. Data Sharing

We do not sell your personal data. We may share data only in the following circumstances:

• With third-party service providers who help us operate our service
• When required by law or to protect our legal rights
• In connection with a business transaction (merger, acquisition, etc.)
• With your explicit consent

7. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Object to processing of your data
• Data portability
• Withdraw consent at any time

To exercise these rights, contact us at info@cambridge-mobilytics.com

8. Data Retention

We retain your data for as long as your account is active or as needed to provide services. Analysis history is retained for your reference but can be deleted upon request.

9. Cookies

We use essential cookies and browser storage for authentication and session management. We do not use advertising or tracking cookies.

10. Children's Privacy

Our services are not intended for users under 18 years of age. We do not knowingly collect data from children.

11. Changes to This Policy

We may update this Privacy Policy periodically. We will notify users of significant changes via email or through our services.